Keith Armstrong

 Your benefits communication matters. Yet, too often those important emails go unopened or are read by glazed over eyes. Ever try sending a text message? Why not?

A survey conducted by Vitiello Communications Group revealed that nearly 70% of employees think their organization should use text messaging to communicate with employees. Besides, you’re not discussing anything health insurance related, so no reason to stress over HIPAA.

Here’s our advice: Try testing employee engagement with the following text message templates.

The “Open Enrollment AMA” Message
“Hey, Penny — open enrollment is next week. We are anonymously collecting questions in advance at — https://bit.ly/1NrERYG”

The “401(k) Booster” Message
“Hey, Lincoln — we match $1 for $1 of your 401(k) contribution up to 2% of your salary. Update your contribution at https://bit.ly/1NrERYG”

The “Education Motivation” Message
“Hey, Susan Bee — a new financial education contest starts tomorrow. Top 5 winners get a $25 gift card. Sign up at — https://bit.ly/1NrERYG”

Want more communication tips or help testing communication engagement?
Drop a line to hello@edukate.com