Dear Recruiter, it’s time to be “A Social Media Recruiter”!!
 
With the new government coming into power in the year 2014; there are several efforts made to promote India for investment purpose. Campaigns like Make in India, Digital India, ‘Start-up India, stand-up India’ have seen enormous success which have attracted a lot of foreign investment. With the tremendous inflow of investment made towards the growing economy; IT industry will play a major role in creating jobs. 18% more opportunities to be created compare to 2015.
 
Industries within all sectors are likely to get a significant amount of growth in the coming years.  More opportunities will need a large amount of human resource professionals to cater or to be precise the recruitment team. But having a large team of HRs & recruitment isn’t going to solve the purpose of quality hiring, which is the most important factor every organization will eye on. To attract best talents organizations will portray the best of their practices, culture, and growth plans, etc. And, few of you will agree when I say some organization fail to make good discussion over recruiting the “white elephants”
 
White Elephants in organizations have a big fat contribution to make for building brand image, revenue, profits, stocks etc. Hiring one wrong person at senior level can reverse your growth plans.  So here’s when we need a talent who can atleast identify whether the potential candidate is right choice of the organization.
 
Here’s why social media recruitment is important.
 
A Recruiter’s/HR Executive/TA role has evolved a lot in the past few years. Almost every organization is looking to hire a Recruiter with social media experience. The Social media Recruiter is beneficial in many ways. First, apart from Social media Recruiter’s pay, organization doesn’t really need to invest much on portals. The Social Media Recruiter will find its way to connect with the best talent with zero recruitment tools.  Social Media Recruiter acts as in Recruiter, Brand ambassador, network builder, promoting organization’s product/services and many other things. While doing this, Social Media Recruiter can guide employer about their next hire qualities. (Positive & Negative). Social Media recruiter are well versed with using all the social tools like Facebook, LinkedIn, Twitter, G+, YouTube etc. to identify the right talents and position them for the upcoming requirement.
 
Some of the top brands have even agreed to check social media accounts of their potential hires to understand whether the candidate would be right fit for the culture organizations have. @ Candidates – Be aware of what you post on your social media accounts, it can upset your next employer. Here’s the list what not to do (click here).
 
Recruiters who are not aware of what social media recruitment can bring in (check this out). It’s based on how recruitment thru Facebook will help you.
 
Happy Recruiting!!