1. Setting a clear goal
In order to create a plan you need to identify your goals and your audience. That means you need to focus on the network your audience is most engaged. However, if you see the opportunity in more than one social media platform, don’t be afraid to utilize them all. Targeting the audience is another highly important feature of your marketing strategy. You need to understand who they are, what they do and how you should communicate with them. Never take them for granted and think that they will react a certain way just because you think so. Having a personal or business account on any of these platforms is just the first step, as you need to stay up to date and always keep track of what’s going on. Learn about your potential clients and try to earn their trust through online communication.
2. Social Media platforms
Once you’ve identified the audience as well as your goals, it’s time to start being active on social media platforms. As the biggest and most popular business related platform, LinkedIn is always a smart choice not only to approach the clients but also to find potential business associates. With a complete and professional looking LinkedIn profile, you may send out Inmails to win clients and invite professionals from all over the world to connect with you. Also, LinkedIn may help you drive more traffic to your company’s website through interesting and high quality posts. Adding hashtags to your tweets, posting pictures on Instagram or having a well-curated Facebook page, where your clients can like and give reviews, are all useful tools of a social media marketing plan. Many people are hiring the professionals to take care of their online marketing, and if you are not up to it you may want to consider this option.
3. Content is the key
If you want the audience to eagerly await your next post or to get more email subscribers, the content you are posting must be engaging. This means that the very first thing you need to do is to provide answers and useful information that your clients need. Creating compelling SEO optimized content is by far the best way to grab an audience’s attention, but you always need to think outside the box. However, you may have the most intriguing and unique content, and yet people will simply ignore it. This is why you should never underestimate the power of visual aids. Adding relevant images or short videos will significantly increase the number of total views. Of course, if you are selling products online, having a high quality picture is a must, especially due to the fact that clients find this the most important aspect after the description or the products reviews. Another important feature for great content is the approach. Although, very often you need to state certain facts, storytelling approach may be more interesting for the audience.
In today’s business world, online presence is rather essential. Having a company webpage often isn’t enough as you need to target your audience and approach them in easier way. Furthermore, connecting with the potential clients can help you adjust to their needs and to improve your services. However, you shouldn’t keep spamming their accounts with your ads, but create engaging and relevant content that may interested them and help you earn their trust. Share interesting posts or videos and stay on the top of what’s going on. Social Media platforms may help you increase traffic on your website, and grow the business itself as a result of this.
