All you have to do is keep your visitor occupied with the content and then there is nothing to worry about. If you give the visitors a non- malicious reason to browse the site, you do not have to worry about penalties, Panda or the Penguin update from Google.
Here are a few tips from SEO services you can use to your advantage:
1. Don’t think about traffic, think about the visitors
A SEO campaign needs to be properly planned and strategized with new techniques. It was a common practice earlier to write for the search engine rather than the visitors, but Google decided otherwise by only using posts which are useful to the visitors.
Web Analytics pays a big role as we can track the content which works for the viewers and the one that doesn’t. Form your content based about the need rather than the trend.
2. Embed interesting media content like videos
Videos are easy way to make someone understand something. Humans are wired to retain the information for longer if it is in a visual mode. Here, the videos are more effective than texts.
For SEO, you can use the alt text for images and add text to it for the search spiders but still keep the video embed.
3. Level of Reading
The demographic of readers on the internet ranges from 6-7 year old to 65-70 year old. Try to keep your content easily understandable by all (unless you want to target a specific demography). Any Web design company India or global would advise you to take the Flesch Reading Ease Test into consideration before publishing your content.
