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    4 Creative Ways to Cultivate a Dynamic Company Culture
    Anica Oaks


    Personnel management tasks rank among the most important and at the same time most complex issues facing senior executives today. When the focus of so many industry brands seems to shift day to day, the many challenges presented by corporate culture matters seem to grow exponentially. Such challenges, brought about by the realities of international trade, force executives to manage people across many daunting boundaries including language and culture. Viable solutions begin with being well-informed. The following four ways of creatively dealing with the problem of cultivating a dynamic company culture represent a beginning point for the concerned senior executive.

    Hire Values-Compatible Personnel

    Your attempts to identify candidates whose values are consistent with your own and your company during recruitment will be rewarded. Although many talented people can be found in the labor market, some won’t thrive within your organization due to its culture. Recruiting the right personnel from the start will make it easier for your organization to cultivate a desirable corporate culture. To get at the reason why some people are a good fit, it is wise to spend a fair amount of time asking candidates about their motivations and their commitments as early as possible. Given the costs of recruiting, identifying individuals who cannot be fulfilled working for you early on is a risk worth neutralizing.

    Retreats and Team-Building Events

    According to the National 4-H Conference Center (4H Council) website, company retreats and other team-building events can galvanize employees to work harder toward shared goals. Bear in mind that locations for these events matter. Organizational culture benefits most when retreats are held at locations far enough away from home but within the travel comfort zone of the attendees.

    Give Everyone in the Firm a Turn on the Support Desk

    Everything good that happens to an organization flows from creating happy customers. To this end, all personnel in your company should have at least some interaction with customers so they can appreciate just how customers feel about the dealing with your company. The best way to do this is to give everyone a turn at the customer support desk. In this way, your entire staff can build on their collective knowledge of how to better serve the customer.

    Align Cultural Perceptions with Employee Performance

    According to the online research paper repository Academia.edu, dynamic company leaders need to understand how every employee’s cultural perception impacts his or her performance. To accomplish this, leaders should be willing to enforce a broader definition of what constitutes performance and productivity. One way of doing this is to allow employees to actively participate on some level of the decision making processes.
     
    With a thousand or more tasks to complete at a time, developing a successful cultural direction in the office may seem daunting for today's CEO. Nevertheless, corporate cultural matters remain paramount in the minds of successful business leaders. In fact, the most successful companies encourage dynamic cultures. They do so because the public's perception of their brands are heavily influenced by corporate culture.


     
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