Each year I recognize nine companies that embrace the concept of signature added value. These little extras are called a purple goldfish. Here is an updated Slideshare with the class of 2014: These Hall of Famers are purple goldfish. A purple goldfish is your one (or more) http://www.9inchmarketing.com/2014/12/23/purple-goldfish-hall-of-fame-class-of-2014-announced/