As a business, you have an image and reputation to maintain. Your best tool to improve your company’s image is your employees. Train them to help spread your good reputation—one of the best ways to utilize your employees this way is to make sure they like their jobs. If they know your company is amazing, they will project that to everyone they meet. Here are some of the things you can do to encourage your employees to boost your company’s image.

Communicate
Secrets are poison in any company, no matter how big or small. Work hard to properly communicate with everyone in the company. Don’t be afraid to tell them the truth and always let them know what is going on in terms of development. One bad rumor often spreads ten times faster than the truth. Communicate with your employees to keep the exchange of information both open and in check.

Have a Clear Goal
Everyone has their own work to do, but does everyone know how their tasks fit into the overall goal of the company? Have a clear mission statement that everyone is familiar with. Create company-wide goals and make sure every employee knows both what they are and how they fit into them. This practice helps employees feel needed and useful.

Appearance
Have a dress code that fits the image you want to create for your company. Are you a cool tech company and your employees don’t often see clients? Then let the dress be casual. Are you a high-end marketing firm that clients visit on a regular basis? You may want to up the dress code to business or business-casual. Make sure that everyone is clear on what the guidelines are.

Recognition
Give your employees recognition for their individual achievements. Employees like to be recognized. Hold regular performance reviews and focus on what the employee has done well in addition to what they need to work on. They will be happier working at your company when they get recognized.

Training
Make sure your employees are well-equipped to handle their job and the day-to-day demands of the company. Charlene Williams, who holds a Master's Degree in Public Relations, recommends holding discussions with employees about how they should discuss your company and their work. If your employees are well-trained, she says, they will project a professional image of your company to all they come in contact with.

Providing an enjoyable place to work where employees feel comfortable is a great way to boost your public image. When clients, investors, and the community sees your employees are happy they will think well of your company and the products or services you provide.