Lynn Lievonen

NEW YORK, NY, October 1, 2014 -- CultureIQ, the culture management software company, today announced the launch of their solution to help businesses of all sizes measure and strengthen their organizational culture. By quantifying corporate culture, CultureIQ enables businesses to align employee engagement with long-term business goals, determine the effectiveness of their culture-building efforts, and diagnose potential problem areas.

CultureIQ is a Software-as-a-Service (SaaS) solution that features adaptable and user-friendly employee feedback surveys, powerful data analytics, and tools to easily implement culture programs. CultureIQ provides a benchmark score based on nine characteristics common to high-performance companies, then goes a step further, recommending culture initiatives and measuring their effectiveness. These culture programs, focused on defining how things gets done in an organization, lead to more effective employee recruiting, retention, and engagement.

“CultureIQ’s solution is designed to give every employee a voice and every company the tools to listen,” said Greg Besner, NYU Stern Business School professor and CultureIQ founder. “As an early owner of Zappos.com and former C-suite executive within public and private companies of various sizes, I’ve seen the impact of successful corporate culture initiatives on recruiting and retaining the very best people, and delivering greater productivity and stronger financial results. I’m excited to help other companies strengthen their culture.”

According to the 2013 State of the Workplace Gallup poll, more than 70% of American employees are disengaged at work. The Gallup poll also highlights how a disengaged workforce negatively impacts a company’s financial results. These statistics emphasize the importance of strong and positive corporate culture and highlight the need for solutions to better engage employees. CultureIQ helps to both quantify and humanize corporate culture so that human resources professionals and company stakeholders can make data-driven decisions and connect with their workforce.

CultureIQ’s pricing is structured as an annual licensing fee based on the number of employees in a given company. For more information on the CultureIQ platform, pricing and how to implement it at your organization, visit www.cultureiq.com or email info@cultureiq.com.

About CultureIQ

CultureIQ, a culture management software company, provides a Software-as-a-Service (SaaS) solution to help companies measure, understand and strengthen their organizational culture. Using adaptable and user-friendly surveys that drive insightful analytics and recommended culture initiatives, CultureIQ enables companies to make data-driven decisions to better engage their employees. Based in New York, CultureIQ was founded by veteran entrepreneur and NYU Stern Business School professor, Greg Besner, who has a notable history of implementing successful culture initiatives at many companies. CultureIQ is backed by a group of successful business leaders, including Zappos.com CEO Tony Hsieh’s VegasTechFund and other entrepreneurs who have seen the valuable impact of prioritizing culture at their own companies. For more information, visit www.cultureiq.com.