
Some people advocate a “rip off the Band-Aid” approach to providing feedback. This approach can be traumatic—it hurts the receiver and causes more avoidance and denial every time it happens.
Other people promote the “feedback sandwich” approach in which you sandwich the negative message between a positive message up front and another positive message at the end of the conversation. This approach feels like manipulation, and recipients learn to discount the positive feedback that begins and ends the exchange—even if it is authentic. The initial positive statement acts as a setup for the negativity of the real message that is to follow.
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