I’ve heard there are 5.7 decision makers for each sale, and ‘unknown’ influencers. Yet there is no difference between ‘decision makers’ and ‘influencers’.
If you want to move and your daughter is in her last year of high school, is she a decision maker or an influencer?Decision Makers vs. Influencers is a post from: SharonDrewMorgen.com
http://sharondrewmorgen.com/decision-makers-vs-influencers/