Contact:
Sally Blake
847-221-7831
sblake@littlecity.org
Little City Foundation Adds Chief Marketing Officer
Larry Heisler joins Little City as the new Chief Marketing Officer (CMO) to help increase
the nonprofit’s brand awareness as a leader in helping individuals with developmental disabilities
PALATINE, Ill.–June 9, 2014— Responsible for creating innovative and impactful brand-building and marketing strategies for Little City—leading to increased awareness, fundraising revenue and relevance—Larry Heisler joins Little City as the Chief Marketing Officer. As an integral member of the Little City executive team, Heisler will work to revitalize the Little City brand.
A leader for over 50 years, the Palatine-based nonprofit organization provides personalized services to hundreds of children and adults with intellectual and developmental disabilities in the Chicagoland area. Little City strives to help individuals realize their unique potential to live safely, learn continuously, explore creatively and work productively throughout their lifetimes.
Heisler comes to Little City with many years of experience in the Branding and Marketing business, with expertise in creating powerful brands by thinking big, bold and brave.
“I believe change can only be accomplished by challenging the status quo,” stated Little City Chief Marketing Officer Larry Heisler. “It comes by thinking differently, building relationships, taking chances and not being afraid to fail.”
Heisler possesses strong creative, communication and leadership skills with a proven track record of success across the broad spectrum of traditional and social marketing channels.
“Today we are facing greater challenges than ever—with increasing numbers of organizations operating in crowded issue spaces and competing for shrinking funding, Little City must find ways to differentiate,” said Little City Executive Director Shawn E. Jeffers. “I’m confident that with Larry’s leadership in developing and implementing our marketing and communication platform we will be able to cut through the clutter and gain critical support of key stakeholders and raise substantial funds.”
To support children and adults with autism and other intellectual and developmental disabilities, visit www.littlecity.org.
For complete information, visit www.littlecity.org or contact Sally Blake at sblake@littlecity.org or 847-221-7831.
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About Little City Foundation
For more than 50 years, Little City Foundation has developed innovative and personalized programs to fully assist and empower children and adults with autism and other intellectual and developmental disabilities. With a commitment to attaining a greater quality of life for Illinois’ most vulnerable citizens, Little City actively promotes choice, person-centered planning and a holistic approach to health and wellness. Little City’s ChildBridge services include in-home personal and family supports, clinical and behavior intervention, 24/7 residential services and special needs foster care and adoption. Little City’s LifePath Adult Services offers a variety of residential options, employment opportunities, home-based services, case management, day supports, Special Olympics, an award-winning Center for the Arts and more. The organization has a 56-acre campus in Palatine and offices in Chicago. Visit www.littlecity.org.
