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    Trust dictates your business strategy choices
    slim Lambert
    Hi,
    Below are a couple of arguments to support this "title":


    - Before you decide if your strategy is to expanding beyond your core business or not, first work on trust in order to ensure the realism of such a business strategy!
    An illustration:
    http://www.business2community.com/customer-experience/build-trust-sell-customers-anything-0822618#%21CQWBl



    - Social media can be a sales tool but only AFTER you have built community and trust!
    An illustration:
    http://www.business2community.com/social-media/customer-trust-will-increase-social-media-sales-youre-patient-0697234#%21CVnA4


    - Big data strategies require trust!
    An illustration
    http://www.bizreport.com/2014/04/effective-customer-acquisition-relies-on-trust-transparency.html



     
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