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    Marketing The Right Way: (C)loud And Clear!
    Deborah Lyons
    By Lucia Filanti, Global Partner Marketing and Communications at SuccessFactors. (Originally posted on the SAP Business Innovation Blog) How do you think of marketing? As a cost center with dubious returns? A tactic to sell you things you don’t want? Or as a tool to increase your mindshare with your customer base? Hopefully the latter. Why? Because customers http://blogs.successfactors.com/blogs/business-execution/marketing-the-right-way-cloud-and-clear/


     
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