Monday, March 31, 2014 :00am


The Candidate Experience Is the Right Marketing Message





By Kevin Grossman
If you’re like most companies today vying for top talent in every conceivable configuration and classification and location around the globe, then you know how important your employment brand is. And since it’s irrepressibly bound to your corporate brand and every single point of communication, vetted or not, that leaves your hallowed headquarters and virtual workspaces, it can be your greatest champion or your worst enemy.
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