So you’ve got some email templates - now what do you fill it with? Of course you will be including your company’s products and services’ “FAB’s” (features and benefits). But you can develop the customer relationship more easily and quickly by also including relevant, interesting content that they would find insightful. Check out our blog post, “
Where's the Beef? 10 Great Sources for Content that are Relevant for HRP's”, that offers a list of 10 different places to find content that any HR Professional will find interesting. Plus, you may learn a thing or two!
Of course, our favorite HR content source is within
HR.com’s Communities with literally hundreds of easily identified categories, all with active networking and blog and news posts. But there are many others too – including an organization dedicated to information to support HR professionals with international reach (like so many companies today).
So check it out and start collecting and publishing content that is relevant to your target audience!
P.S. Don’t wait for a marketing email to share something – use your social media channels to share info!
