So direct mail is dead – right? No way! Mail volumes are declining, but direct mail continues to see an increase in response rates.

The 2012 Direct Marketing Association benchmarks say that direct mail still offers response rates of 1.1% to 1.4% versus 0.03% for email, 0.04% for Internet display ads, and 0.22% for paid search. That is 5 to 30 times more effective than online initiatives!

Yes, it’s more expensive, but CHECK OUT THE PDF for detail on 4 easy ways to make your direct mail more effective!

62% of Americans and 63% of Canadians said they enjoy checking the mailbox for postal mail – Epsilon’s 2012 Channel Preference Study.

A recent question in the HR Marketing Excellence Network Group asked members if they were getting more or less mail – and guess what? The vast majority is getting less, far less. So send a piece of mail today – and stand out! You won’t be competing against hundreds of other direct mail pieces – with a vastly better chance of being read than email.

Happy Holidays – and Happy Mailing!