The savvy customer is not looking to be sold to anymore. They want to “buy” what they want – after careful consideration and research.

But the question is “What are they researching? And where are they getting their information?”. If you don’t have a content strategy, now is the time to get one. You need to be identified as a relevant expert in your market – so potential customers will turn to you for advice and information. The buying part comes later – but don’t worry, it will come!

Here are 3 things to keep in mind when developing content:

1. Get it from the horse’s mouth. Ask your customer what they want - really!
2. Vary it up. Different media, different channels – be where the customer is again and again.
3.  Use Links. Links to your website, of course. But links to other content? Yes!

Check out my blog and Download the detailed PDF to find out more.

A content strategy can sound overwhelming – but it can be as simple as 1 or 2 items a week. Just keep it consistent, and you’ll start reaping the rewards!