In the quest to recruit healthcare employees, look no further than your own workforce. Employee referral programs – especially those which integrate mobile functionality – are excellent ways to zero in on qualified health professionals. Leveraging the wide networks of your workers puts you on the radar screen of their contacts from previous work, social and educational environments. And the added element of mobile access means greater flexibility with your employees’ demanding schedules.

Mobility of Healthcare Employees is Your Gain

Healthcare workers are typically not tethered to their desks, so connecting to your referral program via their computers is not the most viable way for them to stay updated. But what tool do they always have handy? Their mobile devices. Optimizing your referral program for mobile provides these employees with the freedom to keep track of your open positions and make referrals from wherever they are. Your workers’ more-than-usual mobility means that they need a referral program designed to follow them around, and be available when – and where – they are.

Linking mobile functionality with social recruiting capabilities empowers employees even further. Social media networks are huge talent resources that should be utilized more consistently and effectively. Enabling employees to share your open positions with their social media connections as part of your referral program is a smart way to leverage this outlet. Plus, users are accessing their social networks more and more from their devices. For a workforce that is more active, encouraging them to harness this increasingly mobile tool can be a huge gain.

A welcome benefit of introducing mobile employee referrals with a social media twist is the increased exposure of your employer brand. When employees share job openings with their social networks it strengthens the fact that your organization is growing. It also sends the message to their referrals that you care about the judgement and insight your employees bring to the table.

Conclusion

Healthcare organizations are an integral part of our society, and sourcing qualified workers is a clear priority. Referral programs are a proven source-of-hire in this industry; a recent study of hiring trends found that more than ¾ of healthcare groups attribute it as one of the best five sources of hire of registered nurses. By recognizing the on-the-go work habits of your employees, you can better tap into the potential of your referral program by optimizing it for mobile.

Source: http://blog.gooodjob.com/2013/09/mobile-employee-referral-programs-for-the-healthcare-industry/#sthash.JqIJkNnv.dpuf