"In order to avoid being left behind, large corporations would do well to listen to the millennial ethos that emphasizes change and personal impact. Some specific steps these corporations should take: • Weave company values and impact-driven language into recruiting material, and overall company messaging. • Emphasize the company’s vision and mission to employees on an ongoing basis. Involve them in strategy conversations to make candidates feel they are a part of something they can impact. • Offer ample room to grow, and some leeway for employees to pursue their own ideas — like Google’s “20 percent time” policy. • Get better at identifying and promoting young talent early on. They likely won’t wait around for more than a year for that first promotion. • Consider offering sexy (often low-cost) perks, like start-ups do (e.g., free massages or an car allowance). If this is n0t possible at the corporate level, give managers leeway to bestow these perks on a one-off basis, as rewards for exceptional work. • Offer equity in addition to salary.As they like to feel as though they have part in the game. Arti Sehgal www.farsightitsolutions.com"