How difficult are Gen Y employees to manage? Is it all about access to social media and flexible work arrangements, or are younger workers seeking a deeper connection and sense of purpose in their work?

In this , Todd Wheatland and Zachary Misko discuss the need to be attractive and relevant to all the different generations when recruiting, and this doesn't always mean what organizations think it does.

Todd and Zachary make the point that policies aimed at managing things like internet access and social media use at work often miss the point—while policies may seek to regulate access to technology, people get busy finding new opportunities to collaborate, research and interact—and they're increasingly turning to their own devices to do this. Attitudes to work and technology are changing. Organizations must too. Watch the clip now.