When most people think of the word “branding,” they think of the efforts that companies make to present themselves to the outside world. Advertising, direct marketing, customer service – everything a company does to connect with consumers falls under the “brand” umbrella, creating a corporate image that can attract more customers and ultimately produce more revenue. http://ceridianblog.wordpress.com/2013/07/29/how-can-internal-branding-improve-corporate-workforce-management/