Text posted Thursday, May 9, 2013 Recruiting is just like sales. The first step is developing a “sales” message compelling enough to attract a large applicant pool. The problem is that many employers are still offering the same long-term career opportunities they’ve been offering for decades and so their recruiting sales message is all about the traditional rewards ~ http://www.rainmakerthinking.com/posts/developing-a-compelling-recruiting-message-for-todays-young-workers/