When your primary line of business isn’t technical but you find a need to grow your tech staff, how can you compete for talent with the tech industry itself? It comes down to coupling everything we outlined about your brand’s value proposition and personality in Part 3 of this guide with one simple quality:
The ability to make a difference.
Top technical talent isn’t necessarily looking to be wooed by the biggest, best, or buzziest companies in the tech world. Your ideal candidate might be a select sector of tech talent that wants to use their skills to flat-out make companies – and lives – better.
But what are the fundamental steps that non-tech companies must take in order to find the candidates that want to make a difference?
First, companies must lead with culture. You’re not going to win leading tech talent by trying to compete with tech companies. You have to be clear about the type of candidate that will find what you do to be sexy – and get excited about the opportunity to be a part of it.
Secondly, companies must create a unique hiring experience that communicates that culture. Every fiber of the hiring process, from job description to how a candidate will feel on Day 1 at their new career home has to be consistent. It must sing with culture. Designing a hiring experience to suit your culture is entirely in your hands. The possibilities are endless, but the end result should be excitement from first impression to first day and beyond. The more clearly defined the hiring process it, the better filter it will be for attracting better candidates. As well, the less time it will likely take to fill roles.
Finally, your company must be able to clearly demonstrate to candidates how they will be able to make that difference they crave. Impact comes in many forms, and we discuss in the full eBook specific techniques your company can use to better identify and convey potential opportunities for impact.
Top tech talent comes to non-tech companies because the experience through the hiring process is exceptional. We’d love to share more about how your company can create this experience, no matter what industry you’re in. Be sure to register to receive the entire eBook – as there’s only one more installment in our blog series before we release it for download!
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