HR functions have seen some dramatic changes over the last few years. Today businesses globally see HR as a useful strategic business partner. Everything from organizing business strategies, designing new methods to attract potential Talent, on how to retain top employees, elevating employee performance, the HR department plays a crucial and fundamental role in building and structuring an organization. In today’s world of technology, people are constantly looking out for a job change and are even moving across countries for a good opportunity. At times like these, it’s the HR’s duty to retain talented professionals. The ever changing business environment, the amazing talent wars, managing workforce, advantages for competitive labor cost. The demanding needs of vibrant workforce which is young and maintaining high performance work culture are just some of the many issues that lead to random changes in the role a human resources officer plays.

The most effective way to sort out perception management is by constructing a grapevine communicational links in an organization. Positive grapevine link channels will help channel employees for the forthcoming events and news and in some organizations are even providing employees with ample time for accepting changes and for not making it a difficult for the employees. The competition is fierce, thanks to the recent recession has got HR officers to think different ways and new means to employee the best talent available, and to elevate the performance levels of current employees to meet the standards set by an organization.

This vision is to improve the standards in all the departments of an organization with a strong focus on engagement values. HR functions involve providing opportunities for the employees globally, and many more opportunities within an organization in the most cost effective ways. Most large firms have either invested in HR technology or outsourced these transactions, or built their own service centers after what was left after the automating, eliminating and outsourcing is done are only the core value propositions an HR officer should provide. All this calls for HR transformations.