A lot of small companies adopt a mantra of “Think Big, Act Big” as a way to motivate everyone towards growth. It’s an amazingly common attitude. Donald Trump claims he invented the “Think Big” phrase. New Zealand thinks their prime minister invented it. It’s the title of a really bad movie. So I don’t really know where it comes from, but I know the idea is everywhere.
There’s just one big problem with it. It’s all about YOU and not at all about your customers.
Read more: http://danwaldschmidt.com/2012/10/business/whats-wrong-with-thinking-big#ixzz2AFPu5sfT
Sometimes in coaching it's helping someone to work outside the box.
So yes it's about you... but to me it's how you grow as a business/person by opening your mind to "bigger" things!