Axonify to Provide Training Platform to Toys“R”Us, Canada to Deliver Personalized and Engaging Content Daily

WATERLOO, ON, August 23, 2012 – Today, Axonify Inc. announced that Toys”R”Us, Canada has selected Axonify’s next generation eLearning platform to deliver training content to its employees in an engaging and innovative way.

Axonify will assist Toys“R”Us, Canada in seamlessly integrating learning into the daily activities of its more than 5000 associates, while providing a personalized experience that addresses a wide variety of generations, knowledge levels and learning styles.

“As THE toy and baby authority, our customers’ rely on the expertise of our highly trained workforce. Part of being a great place to work is creating a culture that promotes learning and development of our employees,” said Mary Hewton, Vice President, Human Resources at Toys”R”Us, Canada.

“This represents an important investment in our employees and emphasizes our focus on enhancing service levels and creating an increasingly positive shopping experience for our customers.”

About Toys”R”Us Canada
Toys”R”Us (Canada) Ltd. is part of Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys”R”Us, Canada operates 73 stores across the country. For store locations and convenient online shopping, please visit www.toysrus.ca or www.babiesrus.ca.

About Axonify
The Axonify eLearning platform enables organizations to easily motivate and engage employees in the learning process through the delivery of personalized, bite-sized content in the form of daily questions and information in topic areas those organizations care about. Using concepts of behavioral science combined with gaming, Axonify is proven to improve sales and service levels, while reducing safety incidents and inventory shrinkage. The system creates a real-time, personalized knowledge map employee by employee, which identifies and closes information gaps. Participation and success rates are measured and correlated to specific corporate outcomes that drive revenue or reduce expenses. For more information, please visit: www.axonify.com. (Twitter: @Axonify)



Media Contact
Laura Martin
Axonify, Inc.
1 519 585-1200 ext. 203
lmartin@axonify.com