Robert Boroff

It is a risky business trying to launch a new product. Having some guidelines to help you to make your new product a success can really make all the difference. There are a lot of great ways to get your products out there as long as you put forth your effort in all the right places. Follow a few basic steps and your new product has the great potential of being successful.

Set a launch date: Giving yourself a specific goal date that your shooting for your product to be complete and ready to share amongst the public is the first step in making your success. It gives you a general guideline of what needs to be taken care of before your launch date. Once you reach your deadline it is time to move onto the promotion process.

Spread the word: Tell anyone and everyone you know about your new product. Give them the overview of your product, what it does, how it works, and how having your product can benefit them. It may not seem like you are making any progress but word of mouth is a great start to getting some buzz about your product.

Launch Party: Once the launch date is set and the word is out there, having a party that is dedicated to the launch your product is sure to get some attention. You can have food, snacks, refreshments, and of course an area that contains your products where you or people that you have hired to stand and explain your product to every last detail. Their knowledge of your product is not only important for them to know but also for them to be able absorb the information and tell other potential customers about it.


Freebies: Free trials or a free sample of your product is a great promotional technique. Giving your potential consumers a glimpse of what your product is like for free, you are reeling in the customer to come back for more but at full price. If you decide to throw a launch party, that would be the perfect time and place to hand out freebies. Your guests will leave happy knowing that they have one of your products to take home and try out for themselves.

       Create a Website or Blog: Word of mouth can be effective but is easy to forget. Having the information on a website makes it so the customer can simply read about it, rather than having to remember “word of mouth.” Instead of telling people repeatedly about your product you can simply refer them to your site where all the information that is needed is one click away on the computer. Having a blog space is also effective because it makes it so you can blog about updates on the product, new deals, or in the long run maybe even a new product. And leaving an area where people can leave questions and comments is great feedback for you to take in suggestions and improve.

       Be patient, keep a positive attitude, and most importantly stand by and believe in your product. If you think you can make your product a success by following basic promotional tips then make it happen!

Robert Boroff Executive Profile Managing Director Reaction Search International (www.reactionsearch.com)

Uses over 17 years of industry experience to provide clients with proven recruiting strategies that garner results
Leads a team of Executive Recruiters in fulfilling clients important hiring needs in a time and cost-effective manner
Keeps abreast of business and market trends in order to effectively consult clients on their hiring requirements
Skilled at using traditional and contemporary recruiting practices
Experienced in recruiting for a dynamic mix of industries, including Banking,Biotechnology, Construction, Consumer Products, Finance, Food & Beverage,Healthcare, Human Resources, Information Technology,Insurance,Marketing, andMedical Device, Pharmaceutical, Retail,Sales,Telecommunications executive search & recruitment
Seasoned in running full-size searches on a national scale that require multiple hirings under time-sensitive schedules
management skills, effective management, employee relations, employee wellness, workplace environment, managing, employee retention

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The Executive Search Consultants at Reaction Search International Executive Recruiters Sales successfully placing top performing candidates since 1995