Eric Chester

Distracted workers are to employers what distracted drivers are to other motorists -- a constant and growing threat.

There isn't a manager on the face of this planet who is willing to share the focused attention of her employees with the screen of a cellular phone. The reality is that employers are being forced to find ways to contend and compete with a ubiquitous technology that didn't exist when they, themselves, were just coming into the workplace.

But as you'll see in , by deploying the same 4-step logic that smart phone devices use to captivate the attention of their billions of loyal users, you can engage easily-distracted minds and get your message through.

To summarize, make sure you're communicating with the emerging workforce in a style and form that is:
1. Immediate
2. Interactive
3. Entertaining, and
4. Evolving