"Do not hire a man who does your work for money, but him who does it for the love of it.” – Henry David Thoreau

The social web starts on Facebook. In North America, South America, and Europe, the vast majority of the entire population use Facebook. Fifty-six percent of all shared content on the web comes through Facebook and the average Facebook user spends well over 15 hours per month on the site interacting with friends, family and … the companies whose products and services they enjoy. Today, there are already over 4 million businesses on Facebook, and this direct social connection between company and consumer is changing the way consumers make decisions and businesses market.

But why hasn’t it changed the way businesses hire?

Increasingly, individuals’ Facebook identities are both social and professional. In less than five months, Facebook recruiting app BranchOut grew from 400,000 users to more than 25 million. The U.S. Department of Labor partnered with Facebook to launch Social Jobs, a platform “designed to more effectively leverage the utility of social networks in the job market.” Yet, recent surveys by EFew, Bullhorn Reach and others clearly demonstrate what you or your friends already know: jobseekers search for jobs on Facebook, but they rarely find any reference to open positions let alone an easy way to apply for a job.

Too few companies leverage their Facebook pages to identify new employees. If your company or organization’s biggest fans go to your Facebook page, will they find your open jobs?

We here at SmartRecruiters have made it easy for companies and organizations of all sizes to post jobs on your Facebook page with little effort and at no charge. Any Facebook Company page admin can install the SmartRecruiters Careers Tab and instantly display open jobs. Through the app, not only can you post open jobs, but you can also manage all applicants through SmartRecruiters free hiring software. Plus the SmartRecruiters Careers Tab is optimized for mobile devices so candidates can easily view open jobs from any device.

“SmartRecruiters Careers Tab application provides us with a broader candidate reach through our own established Facebook page,” said Jared McDonald, Human Resources Recruiter with Zeeco. ”It essentially eliminates the need to use search firms when hiring for hard-to-fill industry positions.”

The Careers Tab by SmartRecruiters is the only entirely free way to display your open jobs on Facebook in front of the relevant audience. People that believe in what you do, or simply love your product, naturally become the best employees. Turn your fans into hires.

“We need to leverage technology to take recruiting back to its roots as a social activity,” said SmartRecruiters CEO Jerome Ternynck. “And that includes showing your open jobs to your Facebook visitors.”

In our growingly social world, SmartRecruiters Careers Tab is as important, if not more important, than having a traditional career site. Every job you post through SmartRecruiters free recruiting software will post to your Facebook Careers Tab (as well as to free boards such as Indeed, your traditional career site, and the option to post job to niche and commercial job sites in one click).

“We believe that a more open world is better world because people with more information can make better decisions and have a greater impact,” wrote Mark Zuckerberg in his Open Letter to Investors. Recruiting can be as simple as letting the right people know you are hiring. Start with your fans.

Is Facebook the Final Frontier of Recruiting? Join the Founders & CEOS of BranchOut and GlassDoor at SmartRecruiters to talk about how Facebook can make hiring easy at the next SmartUp event on July 11th 2012. Tickets are $10 in advanced, $20 at the door and can be purchased here.