You are in your late 30s, 40s or early 50s. You have lived a charmed life; you have a lot to be thankful for.

* You have suffered through some leadership career setbacks – but (knock on wood) you have successfully ‘traversed’ turbulent business waters and made smart/strategic career moves
* You have a few ‘sandwich generation’ issues (elder care and saving for tuition), but nothing major
* You have a supportive spouse/significant other
* You have traveled (for business and leisure); you have some interesting hobbies and some nice ‘toys’

So, why are you thinking:

Instead of helping clients find their next opportunity as a result of a downsizing – for the last few months I have been working with clients on developing strategies for ‘WHAT’S NEXT?’.

Fifteen years ago, Tom Peters authored a groundbreaking book outlining the need to establish a personal brand. Peters predicted that in the years to come, we would all need to differentiate ourselves from others doing the same type of work and we would use that differentiation to compete on a global stage.

Because of Peters’ and others work on this subject, I no longer receive blank stares when I ask potential clients to describe their personal or leadership brand.

What is interesting – is to note their reaction when we discuss the need to rebrand as part of their ‘WHAT’S NEXT?’ strategy.

“Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors.”

Here is a framework for you to consider when it’s time to rebrand your leadership career:

Rebranding framework

You will note that this model has a loop back to the beginning. You do need to periodically update your current leadership career brand and to also to consider rebranding to signal a new focus or avenue of pursuit.

Good luck!

Questions for you to consider:

* What is your Leadership Career Brand?
* Are you contemplating career changes in the next couple of years?
* Do you need to start the process of rebranding – now?

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Christine M. Glasco consults to company executives, business owners and non-profit leaders on career management/career transformation and strategic leadership development solutions. To request a complimentary copy of Five Tips to Transform Your Executive Career and to receive Who Needs a One Page Career Plan? You Do! go to: www.christineglasco.com Email: info@christineglasco.com Phone: 1.940.367.0837