Recognize This! – Unless your CEO is visibly and firmly behind your core values, they will be meaningless to your employees.
Yesterday I wrote about the importance of blending the “how” with the “what” in managing employees to create a high performing team who delivers the results you need, but within the context of the core values you’ve defined as central to your organizational brand and delivery model.
Expanding on that is this insight from International Business Times, “How Core Values Drive Performance”:
Note the specificity of that last point. Core values are too often given as “teamwork, respect, integrity, etc.” with little to no definition on what that means in practice. Refer to yesterday’s post for more detail on precisely how to add this specificity with strategic recognition.
But then comes the critical question: What do CEOs really think about company values and culture?
Luckily for us, Lisa Petrilli asked just that question of some of the CEOs in CEO Connection. A few of their responses are below:
Where does your CEO sit on that spectrum? Are they fully behind your core values, purpose and culture? Without that executive support, your brand, culture and values are little more than words on the plaque on the wall.