For recognition to be meaningful it must be personal. Nowhere is this seen more clearly than in the differences between the generations in today’s workforce. To make you engagement efforts matter it helps to understand a few key differences.

Over the next couple of weeks, I am going to talk about the engagement opportunities for Boomers, Gen X ers and Millenials.

Let's start with the Boomers who continue to have a disproportionate effect on culture and the economy as they head toward their retirement years.

Engagement Opportunity

Recognize their individual accomplishments and help them see their progress toward key goals. The reality is that a significant portion of your organization's knowledge rests with Boomers. Celebrate the personal legacy they've established during their tenure and it will not only engage them but serve as an example to aspire to for your Gen X and Millenial employees who are working on their own "greatest hits."


The right social recognition strategy will give you visibility and insight into the ways your team actually works and help you personalize your engagement policies by focusing on the strengths of individuals.