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    The Cost of Failing to Create an Innovative Company Culture
    Recognize This! – Failure to create a strong company culture costs billions. Yesterday I discussed some of the wisdom on why anger doesn’t belong in the workplace from Robert L. Johnson, founder and president of the RLJ Companies (in the New York Times “Corner Office” column). Mr. Johnson’s insigh [...]


    The Cost of Failing to Create an Innovative Company Culture


    Recognize This! – Failure to create a strong company culture costs billions.

    Yesterday
    I discussed some of the wisdom on why anger doesn’t belong in the workplace from Robert L. Johnson, founder and president of the RLJ Companies (in the New York Times “Corner Office” column).

    Mr. Johnson’s insightful comments didn’t end there. Later in the article he pointed out the importance of organization culture:

    Quotation“If you really want to build something that’s going to be around for a very long time and be stable and grow, culture has to be paramount. People have to know how your culture operates and works. … It’s easier in that kind of culture to introduce new products and new technologies or new services. When the culture breaks down, it’s real hard to be innovative because you’ve got built-up barriers to interpersonal communications. … So innovation slows down, and changes don’t happen as rapidly as they should and you get that rigidity.

    “At the end of the day, people make up companies. And if the culture allows for a lot of interaction and a lot of free-flowing ideas that are not considered threats to anybody, that company will be more innovative.”

    Isn’t that the point of corporate culture – to create an environment in which employees thrive and the company meets/exceeds its success goals?

    Not getting this right is very costly.
    A UK report by the Chartered Management Institute (CMI) found “a loss of £900 per employee and a total loss of £19.3 billion” annually due to bad management practices. Ashley Ward, director at talent management organisation European Leaders, commented on this report:

    Quotation“An efficient working culture stems directly from the very top of an organisation. If a business leader actively promotes a happy work culture based on openness, transparency, good communications and gender diversity, the organisation will be far closer to the top of its game and employees will view it as a good company to work for.”

    Does your culture support the success of your employees and your business?

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    comment 2 Comments
    • Daniel Cassidy
      11-23-2011
      Daniel Cassidy
      I think a lot of companies claim (read: feel obligated to say) they are "people oriented", but many of them haven't got the first clue as to what that means.

      Gary Vaynerchuck talks about the next revolution in business being "the humanization of business" which means companies competing to create the best possible working environment in an effort to produce the most satisfied employees, which will then trickle down to those employees producing the most satisfied customers.
    • Derek Irvine
      12-01-2011
      Derek Irvine
      Gary's written a solid book in "The Thank You Economy." I couldn't agree more with his points.

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