Matt Burns

What makes the backstage pass special? A fine dining experience at a five star restaurant memorable?

Why is our attention captured when we watch a superior, world class athlete dominate the competition event after event at the Olympic games?

One word: Rarity.

We are captivated by the hard-to-get, the unattainable and the just-out-of-reach. Exclusivity makes us feel special, draws us in and snaps us to attention. When something is rare it piques our interest in a way the common and ordinary does not. Read on to learn how to make your organization rare and remarkable in the eyes of your employees.