New instructional video gives HR organizations a timely resource to develop customizable benefits communication videos for open enrollment

GuideSpark, delivering the latest web solutions for HR communications and training, introduces a video course to aid HR organizations in the development and launch of their own, customized benefits communication videos.

GuideSpark’s instructional video course provides HR organizations with a simple step-by-step process to create and launch customized employee benefits videos. By incorporating video into benefits education, HR organizations can engage employees and increase benefits adoption during open enrollment while saving time and resources. According to GuideSpark’s customer surveys, using rich video content typically garners an overall 98 percent satisfaction rate among employees who praise the “easy to follow,” “convenient” and cost-effective benefits communication videos.

“Across the board, we find HR organizations are juggling the dual goals of enabling employee self-service while driving toward a culture of well-informed benefits consumers,” said Joe Larocque, Director, Content Development, GuideSpark. “Without exception, they’ve seen great success using video to achieve both objectives through a deeper level of employee engagement.”

The video white paper provides information on:
- how to use video for quick wins during open enrollment
- which benefit programs gain the most from video education
- how to decide what to cover
- how to keep the video content simple and engaging

FORTUNE 100 Best Places to Work companies—Adobe Systems and Meridian Health—and other top organizations, currently use videos to improve engagement in benefits education.

Watch the complimentary video white paper “Transform Benefits Education with On-Demand Video”.