I am happy to share with you our next 'View from the Top' – interview to further explore the minds of leaders who make a difference. This time we caught up with Rattaya Kulpradith, Director of Synovate Thailand Research Division, a market research arm of the Aegis Group.

In your staff’s opinion, what stands out about you as a leader?

That I’m a passionate team player as I always enjoy what I do in a team work environment. That I’m an innovative thinker as I ensure I put my creativity to good use. My solutions need to make a positive difference to our clients.
What specific beliefs or values do you live by?

Your choices define your life. All should have the freedom to choose how to lead their lives.
What are some of the key characteristics that make leaders different?

Leaders tend to possess the ability, strength, charisma and understanding to build, inspire and motivate a team of people. They recognise that without the team, there’s no leader. Each individual in the team is different in their own right, so require different ways to work with them.

Good leaders are open to others’ ideas, points of view and differences. Leaders should project and communicate their visions clearly for execution. That aside, one can count on good leaders to be around to provide direction, guidance, support and encouragement to their staff while the visions are being realised.
How do you inspire your team to stay motivated and continue to make a difference?

I give my staff the freedom to think creatively and encourage them to come up with new initiatives. This way, the organisation stands to benefit from individuals and diverse contribution. My aim is for everyone to enjoy what they do. I avoid micro managing and putting unnecessary pressure on them. I recognise all successes, whether big or small. On the other hand, when my team goes through tough times, I am there to encourage and to guide them through the situation.
Read the full interview with Rattaya Kulpradith in our new interview serial 'View from the Top.