Customer surveys are an important tool for businesses. Not only are they a good measure of how well a company is performing, but they are also a good measure of employee engagement.

At BI WORLDWIDE we survey our clients regularly to make sure we are delivering the best services possible. Because of the real-time nature of the surveys we are able to obtain customer feedback and make adjustments as needed.

In addition to helping us continually improve our level of customer service we also use our surveys as a way to recognize and reward staff for achieving high scores. Managers can even nominate employees for special customer service awards.

Another cool part of the program is that our customers, and the community, are also rewarded. BI WORLDWIDE makes a charitable donation for every completed customer survey that is returned to us. It’s a great way to give back.

Recently, our customer surveys paid off in another way too – we were named a top recognition provider by HRO Today, a human resources outsourcing magazine. As part of its ‘Baker’s Dozen’ feature, the magazine names the top companies in the employee recognition industry, based on a customer feedback survey.

The survey was administered by HRO Today and included a mix of both qualitative and quantitative questions. The questions were based on evaluating each provider in the areas of services provided, scope and scale of services and the quality and satisfaction with the services.

If companies want to get an idea of how engaged their employees are, they should pay close attention to their customer surveys. They should also think about other ways they can use customer surveys to recognize and reward their employees