We all must be focused on creating a valuable product/service experience in order to create competitive differentiation and accelerate future growth.

To stay competitive, our product offerings and positioning may change based on economies or competitor landscape, but an enduring element of our strength and resilience is rooted in our ability to attract and retain top talent, so there is a need to be constantly, if not obsessively, focused on attracting the cream of the crop, regardless of the market conditions or stage of product lifecycle. We are competing fiercely for top talent because it is the resource that will be most important and under supplied over the coming years.

It’s imperative that organizations continually reassess their recruitment strategies. Developing an engaged, committed, and talented workforce needs to start from the very beginning of the recruitment process. Job applicants and employees alike want to know what benefits they will realize from committing to your organization. A strong employment brand will aid in answering this challenging question.

The benefits of a strong employment brand include:

•Larger pools of interested job candidates who match job requirements and align more closely to the company culture
•Greater success in attracting and hiring top-quality, passive (sought-after) candidates
•More referrals from satisfied current employees and lower rates of offer rejection
•Higher levels of employee engagement and lower turnover
•A much lower cost per hire

Don’t forget, anyone could be a job candidate or a customer in the future! Your employment brand should convey a consistent message to everyone who experiences it.

This blog post is extracted from “Your Brand Matters to Talent!”