We've all seen it. That lackluster introduction of a guest speaker. Most people simply read a speaker's bio with no thought or pre-planning. We would like to encourage you to do an introduction right. Follow the process below and your introduction will be a success.

Verbal Component

Remember This Acronym: TISN

T = Topic - Tell the audience what the topic will be
I = Importance - Relate the relevancy of the topic to the audience's interests (what's in it for them?)
S = Speaker - Give the speaker's background and establish their credibility to speak on the topic
N = Name - Say the speaker's name at the very end, and be sure you pronounce it correctly

Nonverbal Component

Remember This Acronym: PCTSL

Position - Have the speaker ready to come on
Clap - Cue the audience to start the applause
Turn - Turn and greet the speaker
Shake Hands - Welcome the speaker and turn over control
Leave - Exit the stage area

Conclusion

This process can work in informal sessions too, simply eliminate the formalities of standing, clapping and shaking hands. The best introductions are brief and interesting.

Be creative. Interview the speaker ahead of time and incorporate one or two unique facts about their background, experience or personal life.

Do an introduction right. You'll come across as confident and in control, and the speaker will appreciate your efficiency.