Recognize This! – You can’t engage employees. You can only create a culture in which they want to engage.
Yesterday I wrote about the
importance of company culture for employee engagement and business success.
An article in
KnoweldegatW.P. Carey pointed out the importance of company culture to achieving the company strategy – and the peril of ignoring that importance.
Why is culture so important? Culture is simply the shared beliefs, values and behaviors of a group of people. In a company setting, that shared set of beliefs and values is what determines how work gets done. Do all employees understand the company objectives in the same way? Is it clear to employees that meeting “strategic objective A” only by violating “company value b” is not acceptable? Or, like at Enron, is a company value such as “integrity” thrown out the window to boost company profits?
Individual and group understanding about these things is what forms your culture and, ultimately, defines the success of your company. In an
Inc. magazine article, CEO Paul Spiegelman says:
I’ve said before,
you can’t engage employees. You can only create a culture – a working environment – in which employees choose to engage. Create just such a culture – a
culture of recognition and appreciation – in which employees know what is expected of them, what behaviors are acceptable and what the company is focused on achieving through frequent positive praise and reinforcement. Then
proactively manage that culture to
achieve double digit increases in employee engagement in less than a year.
What’s your company culture like? Is it one you want to engage in? What makes it good (or bad)?