Lynn S.

Organizations today face multiple challenges to sustain and grow their bottom line, and they engage multiple audiences to achieve success including customers, partners, suppliers, channel and distribution networks, independent agents, and others. These diverse groups of constituents who have an impact on your organization’s success are known as your Extended Enterprise.

Likely, your organization is involved in activities to derive the greatest value from these groups including:

• Strengthening sales skills and tool sets to increase sales effectiveness.
• Cross-selling and up-selling to customers to grow your existing share of wallet.
• Focusing on customer satisfaction and retention to protect the revenue stream.
• Improving customer service by finding new ways to sell, generating greater knowledge of the customer and adding value to current offerings to reduce churn.
• Finding new customers to capture new revenue.
• Generating additional revenue streams via precisely targeted marketing and heightened brand awareness.
• Evaluating supplier agreements and processes to minimize costs.
• Enabling Channel and Distribution networks with tool sets and knowledge to drive more sales.

The purpose of this paper is to demonstrate how the Extended Enterprise platform brings about the efficient delivery of knowledge to customers, partners, suppliers, channel and distribution networks, independent agents, and others for the strategic purpose of transforming business performance.