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    New Report: 7 Trends are changing the HR profession now
    Michael Kirsten
    As businesses across the globe evaluate and continue to assess their recruitment
    needs, HR departments are being confronted by a daunting array of challenges.
    On one hand, in the aftermath of historical highs in unemployment, there is supposed
    to be an abundance of talent—yet attracting the best people is more difficult than
    ever. Additionally, those current employees who are dissatisfied in their roles will be
    looking to jump ship at the first available opportunity.
    A proliferation of new social networking and database technologies is transforming the
    way people look for work. As importantly, technology has changed the way companies
    and recruiters must now engage in seeking out and recruiting passive candidates. And
    a new generation of independent, transient, and globalized workers in the burgeoning
    knowledge economy is creating new rules around hiring and engagement.
    At the same time, there is unprecedented pressure on HR to lift its game, and become
    more aligned to the key strategic drivers of business performance. Measurement of
    HR performance is shifting and becoming more demanding, requiring practitioners
    to demonstrate their contribution to high-level corporate goals, not just operational
    outputs.
    These forces are converging at a stage when many corporate executives who look
    at HR think its job should be relatively straightforward. From a talent acquisition
    standpoint, “With so much talent on the market, why is it so hard to attract and retain
    the right people?”
    These are the key imperatives facing the HR profession worldwide. This is not simply
    a shortterm cycle, but part of a longer-term trend that is shaping the fundamental way
    that people think about work and interact with employers, families, and communities.

    Interested in the full paper? You can download it here:
    http://www.kellyocg.com/Knowledge/White_Papers/The_Seven_Seismic_Shifts_Shaking_HR/


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