We all know recruiting is a numbers game, but at the end of the day—you are looking to hire a person; someone with a personality, skills, and traits, unique to themselves. Ideally, you are looking for candidates that have experience and skills sets that assimilate well with your company’s values and culture.

So using just one recruiting strategy and message to all recruits will not work. Just like school children who are all so unique and need different learning styles—people need different recruiting touches (in terms of both content and process). And ultimately the personal touch is needed—you need to talk to a live body—to engage and to show you care enough to spend the time.

Recruiting is a process—and the successful companies—uses many approaches and processes to move candidates through the funnel—which ultimately yields the goal—bringing on new employees into your organization.

Today Social Media is clearly at the forefront of everyone’s mind—how to use it, to be unique and to make it work for your company. While Social Media is essential to the process, it’s only part of a process vs. the entire process. It is a tool to get people in your funnel—your database—ultimately that is the pot of gold—that is what will yield the “numbers” in your recruiting goals but not necessarily the right people. Don’t worry if you aren’t exploring every social media tool—play with them all and tweak them and find what works for you. Facebook, twitter, linked-in and blogs—all are useful tools to ultimately connect with individuals. But in that connection—you need to provide some value—information, ideas, results—this is ultimately what will create a following. You need a game plan—to ultimately move people from your social media to your database of real prospects.

read more:
http://www.alignmark.com/blog/bid/49770/What-are-your-Recruiting-Goals-People-or-Numbers