When I was actively working in the Marketing Research domain, I designed and programmed a lot of surveys on employee satisfaction/morale/happiness for US companies. That was around 2004, I guess a lot has changed then.

I came across this article on Workforce Analytics by Becca Goren on the SAS website. It sounds very promising and it seems to be THE RIGHT THING TO DO. I have summarized the article and edited it a bit for my blog.

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Most organizations today do not track who is critical, who will likely leave, or why they will leave, so there’s no opportunity to develop effective strategies to retain critical employees.

Workforce analytics is the missing link in today’s business strategy. It is imperative for organizations to know how to attract, grow and retain these employees, as well as sustain the already seasoned professionals that bring depth and value to the organization.

Read more by clicking here
http://datalligence.blogspot.com/2009/04/workforce-analytics.html