COACH YOURSELF TO WIN: 7 Steps to Breakthrough Performance on the Job and in Your Life (McGraw-Hill, October 2010), examines the key question: How can you achieve permanent behavior change both in the workplace and in your private life?

Bringing over 20 years of executive coaching experience to the subject, author Howard M. Guttman advances a unique, rigorous approach to the professional and personal development categories, long dominated by pop psychologists and new-age thinkers.

Observes Guttman, “The gap in most professional and personal development books is that they offer a program for improvement without providing the core skills needed to help people achieve permanent behavior change. Those skills relate to people's ability to coach themselves through the highs and lows that inevitably occur along the pathway to change.”

COACH YOURSELF TO WIN takes the trade secrets of executive coaching—ones that Guttman has applied to help hundreds of senior executives in major corporations improve their performance—and reinvents them so they can successfully be put to use for personal and professional growth in the life space and workplace arenas.

Guttman’s book is refreshingly honest. He notes in Chapter one that self-coaching isn’t for everyone. He provides readers with self-test and evaluation criteria to determine whether or not the approach he recommends is the right one for them.

One of the biggest self-coaching challenges that the book addresses is a person's willingness to accept feedback, a key part of Guttman’s self-coaching process. As Guttman explains, “Self-coaches must be willing to be vulnerable and allow others to provide them with feedback. When you treat feedback as a gift rather than a threat, you open up the possibility of achieving personal breakthroughs.”

To help achieve breakthrough performance on the job and in life, readers learn to master a practical 7-step process that enables them to:

· Clarify, set, and stay committed to realistic Intentions

· Zero in on what has been holding them back

· Find the support they’ve been lacking

· Develop a path for change

· Evaluate themselves along the way—and make necessary corrections

· Realize their Intention to achieve a “new you”

To help readers implement their plan, Coach Yourself to Win provides a dedicated Web site—www.coachyourselftowin.com—where they will find supporting insights and materials for going through the process.

About the Author

Howard M. Guttman is principal of Guttman Development Strategies, Inc. (GDS), a Mount Arlington, NJ-based management consulting firm specializing in executive coaching; building horizontal, high-performance teams; strategic and organizational alignment; and management development training (www.guttmandev.com).

GDS’s clients include Bloomberg LP; Colgate-Palmolive; John Hancock; Johnson & Johnson; L’Oréal USA; Mars, Inc.; Novartis; Pfizer; and Walmart.

Mr. Guttman is also the author of Great Business Teams: Cracking the Code for Standout Performance and When Goliaths Clash: Managing Executive Conflict to Build a More Dynamic Organization.

Coach Yourself to Win: 7 Steps to Breakthrough Performance on the Job and in Your Life—Howard M. Guttman—Published by McGraw-Hill

978-0-07-164034-3—256 pages--$25.00—October 2010