In our second edition of the Class of 2010 Speaks…So Listen Up! series, we continue our focus on recruiting the Millennial generation.
The Class of 2010 Speaks…So Listen Up!: A series of columns on what it takes to recruit, retain and inspire the Class of 2010. The series is based on the Class of 2010 Survey, a survey we conducted in partnership with Studentawards Inc. Missed the first column? Catch up by reading To recruit top talent think like a marketer.
As we revealed last week, 48.9% of respondents from the Class of 2010 Survey said they will be applying directly to a company without seeing an advertised position. They are coming directly to you. What is likely to be their first stop? Your website. Your Facebook page. Your You Tube channel. Your online brand.
Building your online brand
What are you doing to build your online brand? Successful companies are taking advantage of the web and social media channels, starting conversations with candidates in the way they absorb and respond to information. Here is a look an innovative online program PwC recently ran targeted to the Millennial generation.
PwC’s Personal Brand
Week PricewaterhouseCoopers recently launched Personal Brand Week, a week-long online campaign with tips and worksheets designed to help post-secondary students differentiate themselves in a crowded job market. The week-long event featured a new theme each day such as Your Elevator Speech, Your Online Brand and Your Network.
To get maximum exposure and make students part of the process, PwC also incorporated a social media component to the campaign. At the end of the week, PwC published a Personal Brand Week e-book for college and university students that featured personal branding insights gained from the social media community through status updates on Facebook and on Twitter.
With Personal Brand Week, PwC catered to their targeted audience. They communicated to their future employees in a way that speaks to them, providing information that is valuable to their professional growth and careers. They also made Personal Brand Week an experience for students, which is key to engaging the Millennial generation.
