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    10 Tips for Managing Linksters
    By Larry and Meagan Johnson Adapted from the new book, "Generations Inc." The Facebook Generation, also known as Linksters, are those born after 1995, and they make up 18 percent of the world's population. Now entering the workplace as teenagers, this group is characterized by the fac [...]


    10 Tips for Managing Linksters

    By Larry and Meagan Johnson
    Adapted from the new book, "Generations Inc."

    The Facebook Generation, also known as Linksters, are those born after 1995, and they make up 18 percent of the world's population. Now entering the workplace as teenagers, this group is characterized by the fact that they are still living at home, and unlike previous generations, they are typically best friends with their parents. They live and breathe technology, are more tolerant of alternative lifestyles than their predecessors, and very much involved in green causes and social activism. Bottom line, though, is that they are still very young and inexperienced.

    The goals for managing this generation are: (1) Settle them down and help them feel comfortable; (2) Get them into a routine they can adopt and master; (3) Provide them with fun and engagement to hold their attention; and (4) Reward them often and correct them immediately.

    Here are 10 ways to get the most out of your Linkster employees:

    1. Ride herd on them. They have short attention spans and lose interest if the work is boring. If there's a way to incentivize task accomplishment, do it.

    2. Provide them with job descriptions. Linksters need clear direction about what you expect. This includes basics, such as when you expect them to arrive, number of hours, and duties of the job. They are used to being told what to do, in detail and explicitly.

    3. Treat them like valued coworkers. Linksters are used to a steady diet of connection and communication from family friends. If you have a company party, be sure to invite them. Same with meetings, where appropriate.

    4. Lead by example. Linksters are still trying to figure out how to act and behave. They will look to older coworkers and managers to shape their workplace identity and demeanor.

    5. Orient them to the obvious. Be specific about expectations that may seem obvious. For example, teenagers are used to having their parents cover for them. Make sure they know the consequences of showing up late, taking lunch breaks that are too long, or texting on the job.

    6. Welcome them with open arms. Let your people know them Linksters are joining your team and ask everyone to welcome them. Pair Linksters with buddies -- good role models with good work ethics. Call Linksters the night before their first day. Remind them of dress code, arrival time, items to bring, traffic, snacks and water, where to park, whom to contact once they arrive, and quitting time.

    7. Know what songs are on their iPods. Young people have a language that's distinctly their own. Make an effort to get to know their culture.

    8. Create microcareer paths. If you have a young person manning the cash register, give her other tasks that help her understand different aspects of the business from time to time. This keeps her challenged, engaged, and feeling valued -- and sets her up for more responsibility.

    9. Reexamine your uniform policy. Part of being young is having a heightened interest in how you look. Are you asking your Linksters to wear embarrassing uniforms? Are they comfortable? Are they outdated? Try to remember what being a teen felt like.

    10. Thank their parents. Linksters are young and may still live at home with parents. Invite their parents for a visit, call and express appreciation for raising a great kid, and thank them for helping to get your young employee to work on time, well rested and prepared.

    Larry and Meagan Johnson, a father-daughter team, are the Johnson Training Group (www.johnsontraininggroup.com), whose clients include several government agencies, American Express, Harley-Davidson, Nordstrom, Dairy Queen, and many others. They are leading experts on managing multigenerational workplaces, and are coauthors of Generations, Inc.: From Boomers to Linksters—Managing the Friction Between Generations at Work (Amacom, 2010).


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