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    Study: When Recognition Budgets Get Cut, What Happens to Employee Engagement?

    When the economy forces budget cutbacks, how often is the impact on your workforce truly known? We recently did a survey that explored the answer to this question.

    During the recent economic downturn, many companies reduced or even eliminated monetary recognition programs. What may have appeared as a harmless reduction actually shook the foundation of their workforces, sending employee engagement scores plummeting.

    Today, as these same companies look ahead to who will lead them in 2010 and through the next decade, they are reassessing the significance of employee engagement budgets and standing firm or even adding to them. In fact, a April 2010 survey that we conducted reveals that 92 percent of companies plan to maintain or increase recognition spending in 2010.

    According to the survey:
    •       46 percent of U.S. business and HR leaders said they had cut recognition budgets during the economic downturn while just 12 percent increased spending on recognition
    •       Looking forward, 42 percent of organizations that had cut spending during downturn plan to increase spending in 2010 while companies who increased the investment in their current employee recognition programs expressed that they will continue the investment in 2010.

    Companies that held steadfast in their employee recognition programs and increased spending (71 percent) saw an uptick in employee engagement, whereas 59 percent that decreased spending saw a dip in employee engagement. Not surprisingly, respondents from organizations that increased spending were far more likely to report increases in employee engagement, performance, and retention than organizations that cut spending.

    Interested in the full survey results? Click here to request our white paper.

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    comment 2 Comments
    • Bill Burnett
      06-08-2010
      Bill Burnett
      Other studies have shown that monetary incentive is not a strong source of engagement. Chances are lots of other factors were impacting the workforce during the timeframe including worries about layoffs, workload, etc.,.
    • Derek Irvine
      06-09-2010
      Derek Irvine
      Agree. There are several factors that impacted employee engagement scores during the last couple of years. However, our survey indicated a definitive difference in engagement levels between companies who increased or decreased their recognition budgets. While there are surveys that show the impact of non-monetary awards, the vast majority of companies who have monetary programs are the same ones who created a strategic program by formally tying it back to core values and company objectives.

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