As we’ve seen over the last year, however, companies are starting to realize they need to change their recruiting strategy if they wish to beat the competition in hiring the best applicants. Companies that are taking a more marketing centric approach to recruiting will ultimately succeed in hiring better quality candidates faster than those who do not use these techniques.
To help showcase the difference a RMD (“Recruitment marketing database") can have on your recruiting efforts, I wanted to provide you some statistics of a recent Taleo / Equest client which switched to SmashFly as of January 1st 2010. This client officially launched our solution on January 1st and has been running in production for 3 ½ months. They have implemented many of our WildFire recruitment marketing platform solutions, including job posting delivery to their 30+ job boards. In particular, they have implemented our “recruitment marketing database” technology…which provides the tools & technology to capture a much larger percentage of the job seekers in the recruitment funnel who are applying from their job board advertisements.
Here are some very interesting numbers. Since launching on January 1st, 2010, they’ve captured over 12,000 contacts in their recruitment marketing database based on jobs delivered to their 30+ job boards through the WildFire system. We delivered the jobs to the job boards and measured the performance of the job ads. What’s unique about our solution, however, is that we provide a simple way for candidates to “opt-in” to the clients marketing database to be considered for future employment opportunity. Measuring the same applicant flow, we were able to measure that only 6,400 of those 12,000 “contacts” converted into applicants in their Taleo ATS system.
What’s significant to note about these numbers is that since implementing our solution just 3 ½ months ago, they’ve captured 5600 additional contacts for their talent community. Stated more simplistically, they have increased the ROI of their job advertisement spend by 46% . Who are these 5600 contacts who dropped out of the apply process?? I think you can make a very strong argument that they’re the most valuable people who may be half-looking at lunch time, click to apply, and realize it would take 40 minutes to complete the apply process and don’t have the time or interest, but were interested enough to leave their contact info with the company. They’re indicating their interested in your company. Without a RMD, are losing a huge opportunity to engage with those contacts. With a RMD, you make it easy for those contacts to engage with your company on their terms…upon which you can then communicate with them over time and build relationships.
Our WildFire solution not only captures these contacts, we provide integrated tools with LinkedIn and other social networking sites to easily allow your recruiters to research and make informed decisions on contacting these contacts for other potential opportunities. The reality is that once you have a contacts name and email address, the “open” web has made it possible to learn a lot about them from their LinkedIn, Twitter and Facebook profiles. In addition, WildFire has a built in email campaign management system to allow you to easily send and measure targeted email communications to those 12,000 contacts. That’s real ROI for your recruitment marketing efforts!!
