Giving the expected answer is a billion dollar industry.

The methodologies are the same, the terminologies are the same, the books are the same and even the packaging is the same.

The rules are set not only for the what but also for the how: presentations, keynote speaches, interviews, meetings: all performed the same way; and I do mean: absolutely the same way, by seemingly identical people, working the stage identically, speaking identically, using the same tools (intonations, emphasis, silence, etc, etc. etc.), and even looking the same. The how is an industry by itself, teaching how the same content should be presented (the same way).

All this is even consumed the same way. The perception-reflex jerks the same way to the same anomalies, producing the same response to the same stimuli. The rules are crystal clear. New trends, new paradigms appear every year together with new "thinker-celebrities", but none of them cross the borders of the expected.

The herd is strong, the herd is big and the herd is open minded towards variations, as long as they come from inside, from within the herd.

The herd is slow. It is incapable of speed. It is dreaming about speed and it NLPs itself to an illusion of speed, but it is incredibly slow; mentally!

The fast movers in the herd are the guys who come up with such revolutionary messages as: "listen to your customers!" Or the more "advanced" ones: "do you have a social media strategy?" "Generation Y is very different from generation X." The fastest ones may even add: "Have you thought about this?" "Young kids consume media very differently from you!!!" The list goes on.

The herd is not exeptional. It is dreaming about being exceptional and in this dream anything is possible, including that being exceptional is a question of hiring others from the herd to show them how to.

The herd can't answer ultimate questions.
No matter what industry, or business area, the question is simple:

what do you want?

Only exceptional people give exceptional answers to this question. These exceptional people demand new breed of consultants or advisors to help them accomplish what they want. Consultants who not only "get it", but bring something substantially more to the table: an element of surprise that injects such a dose of adrenalin to those ready for it, that it drives them for years.

It's easy to see how the mere proximity of the elite makes the herd very very nervous on the one hand, or very very indifferent, sometimes flat-out ignorant on the other.

And now the nice part: although the probability is very low, once in a while the constallation is such, that the elite do find each other and conspire to accomplish great things.

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